Syllble: a Startup in search of creating Magic and finding true Creativity

At Syllble (A creative community and collaborative Marketplace for writers), we are focused on building and finding the best culture and iterating the best possible process where writers, storytellers and people from all walks of life can collaborate through our collabRoom (MVP) production teams while harnessing their imagination and creativity in an unfettered way. The power in collabwriting lies in using the brain power of many people to look at a specific issue or idea than one person, it’s faster, more fun and yields better and faster results. In today’s sharing economy connecting people is easy but finding a structure that removes all barriers to creativity away from fear, time, lack of trust, judgment, experience, and hierarchy is hard. I believe as we refine this process towards this goal we will help people build the best stories (product) that we can connect to different markets: readers, filmmakers, and businesses.

Secondly we believe that our users deserve all the wealth and abundance they can receive from their creativity. We want to test this out in three ways — first connect their original content (products) to readers and a broad audience. Secondly, connect their original content with interested filmmakers, producers and animators. Thirdly, connect our more experienced writers and storytellers to businesses whereby they utilize the same process (CollabRoom) to design signature stories among other things that will fuel, motivate and inspire the employees of these business and build a culture that will lead to higher forms of productivity in the workplace, we believe this (businesses) in a Marketplace for writers is yet another form of wealth that can support writers in their endeavors and really give them the freedom to create and write more often.

Though this is a very big picture vision we believe that carefully iterating step-by-step, version by version while closely listening to our users and writers will be key in forming an early platform with a solid foundation that is really useful to their lives and their needs. So far in the span of three weeks we have formed four collabwriting teams (three teams in person and one online). We have 53 people in our growing Mailchimp email list. In our search for simplicity, they each have created together a short story while leveraging slack, google docs, Zoom conference call and Skype. Through observation and feedback so far we have learned a great deal in building a uniquely curated collabRoom for writers since the initial first batch of our initial market research (survey monkeys and personal interviews). Again, our immediate goal right now is finding a process where writers, freelancers and collaborators can freely create. Our promised is a book published in their names in three months.

Technology serves the mission, as a result if we can build this process while leveraging free and accessible tools to engage people to meaningfully collaborate and co-create, then building an online platform will be a simple endeavor. First building something people love and one that works is key and our priority.

Storytelling of Syllble

Why stories? We chose to first experiment with stories because stories are everywhere. We will never run out of stories. Stories can change the world for the better or destroy it. Stories can shape our behaviors and our way of thinking. Stories can indeed improve so much of our society and this is what we are doing with Syllble.

Research as even shown that people who readily read fiction are much more empathetic than their counterparts who don’t, because they are able to place themselves in the shoes of these characters in intimate ways.

I especially wanted to anchor the creation of Syllble fiction stories within specific principles that writers should keep in mind while building their fiction stories during the collaborative sessions:

1) Social commentary: how is this story whether science fiction, horror, romance, etc.. allows us to see something deeper of the human condition and the social ailments of our society today? This is what fiction was originally intended for back in the days.

2) Capturing the zeitgeist of the day: what different themes and events are happening around the world or in your own community currently? How do we capture these themes within fiction?

3) Hero’s journey: How so we explore these archetypes and myths? As they remains an essential process of storytelling that hits at the core of every existing culture around human history that has ever lived on the planet, one Joseph Campbell had clearly elaborated.

4) Create raw characters — show not tell: Create characters that pull and move people to feel in ways that had not before.

Inspiration for Creating Syllble Platform is Everywhere

Many things has inspired this shift in ‘writing’ we seek in the way we had originally conceived of Syllble here, in our hopes to try to bring some of these elements below within a platform that could sing all together for writers. Yet a major challenge remains not being able to filter all the feedback coming back out of the project, our strategic direction/vision, then deciding who to listen to, what to listen to get good business, product and professional direction:

1) Disruptive forces within the writing and publishing industry: Amazon “Print-on-Demand”, Audiobooks, Blogs, Ebooks.

2) The Martian by Andy Weir: He experimented in crowdsourcing and crowd-storytelling the science of his self-published novel “The Martian” which then became a successful movie. The Martian was not only successful because of the accuracy of the space science and his interesting storytelling methods but because those who had played an active role in the creation of the book where more willing to buy it after its completion. The very act of crowdsourcing and crowdstorytelling through Reddit was key in building an engage audience that had created buzz and social traction all around (an organic form of marketing) something many writers today lack.

The possibility remains endless in engaging different industries, fields, interest groups with fiction story writers that can fuse so much of the empirical or specific information that has been siloed within a specific jargon filled language. Fiction collaborative processes can spread that information to the to the mass in a creative way. Lets say fields of Biology, Economics, Art History, Urban Planning, Physics connecting with Story writers. What role can Syllble play in that connection? Could innovation and new discoveries in these fields follow suit?

3) Axe Cop: Axe Cop organically grew from the collaboration of two bothers into a now popular comic book and Television show. How can the collabRoom teams serve in creating decentralized production methods of building the next generation of superhero comics, graphic novels, animation shows, short films that can be entertaining and much more inclusive to different underrepresented voices.

4) Companies such as Disney, Pixar and Apple: The way they have engaged creativity, leading product design, company culture and vision.

5) Anime production: As an avid watcher of Anime (One Punch Man, One Piece, Naruto, Attack on Titans, Fullmetal Alchemist..) It’s always fascinated me to see how these manga have turned into television series.

6) Reddit WriteWithMe: Something very interesting has been happening in Reddit around Collaborative writing. There is a need.

7) Soho Artist in Residence NYC/WeWork: Could Syllble have creative office spaces inspired in different cities that enables and centers people to meet, create, focus and collaborate even more?

Everyone is a Storyteller

The next time you find yourself describing something that happened to you, to your friend, or something you saw with your own eyes, then you are a storyteller, yes you. All of these stories are stored deeply within us, in our memories and subconscious mind all brought together merging through our imagination. Flannery O’connor famously said, “Anyone who has lived to the age of eighteen has enough stories to last a lifetime”, I think this goes far beyond to express the deep well of creativity that’s lies hidden and unexpressed in all of us. Challenge yourself to create something that matters in the world. Visit our website Syllble.com and sign up to get more information on how you can explore your creativity and do some collabwriting. Do you have writers block? then sign up for Syllble and our initial beta testing. We promise you that your creativity will be unleashed. Through Syllble you can become a better writer, experiment and find the time to create with others.

In the next article, I hope to explore more in depth the self-prototyping process (Version 0.1 MVP) that I did with others before the first collabwriting group was even formed. I want to shared the story that was created, what were my initial learnings of the process, some of my struggles, thoughts and reflections. Also, expect an article on Syllble finances and the pricing strategies we will be implementing to test in our search to make this marketplace viable and a sustainable one.

Originally Published on Medium

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